A leading cosmetic brand's limited attribution models led to wasted spend in oversaturated, low-return channels. Without visibility into how upper-funnel tactics drove conversions, the team couldn’t allocate budget effectively, scale spend with confidence, or unlock new customer growth.

The world's largest chef apparel brand partnered with Insighta to modernize their marketing measurement and validate programmatic as a scalable acquisition channel, uncovering incremental growth that last-click reporting failed to capture.

Discover how an iconic footware brand leveraged predictive analytics to identify the marketing channels driving the highest customer lifetime value, boosting long-term growth beyond first-purchase metrics.