Marketing Intelligence
The World's Best Multi-Touch Attribution Model
Our multi-touch attribution platform shows every channel’s real impacts so you can stop wasting 40–60% of your marketing budget.
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What is multi-touch attribution?
Multi-touch attribution is a method of tracking and assigning value to every marketing touchpoint that contributes to a conversion—not just the final click. Instead of giving 100% credit to the last interaction, multi-touch attribution analyzes the full customer journey, including ads, emails, organic search, and direct visits. This gives businesses a more accurate understanding of what’s actually driving revenue. For U.S. marketing teams managing multiple channels, multi-touch attribution is essential for making smarter budget decisions and improving overall ROI.
Why is last-click attribution inaccurate?
Last-click attribution only gives credit to the final interaction before a conversion, ignoring all the earlier touchpoints that influenced the decision. In reality, most buyers—especially in B2B—interact with multiple channels before converting. By relying on last-click data, businesses often: Overinvest in bottom-funnel channels Undervalue awareness and nurturing efforts Misallocate marketing budgets This can lead to wasted ad spend and missed growth opportunities.
How does multi-touch attribution improve ROI?
Multi-touch attribution improves ROI by showing exactly which channels and campaigns contribute to revenue. With full visibility into the customer journey, businesses can: Reallocate budget to high-performing channels Eliminate wasted spend Optimize campaigns based on real data Align marketing efforts with revenue outcomes The result is more efficient marketing and stronger return on investment across all channels.