Marketing Intelligence
Marketing Mix Modeling
Optimize every dollar. Insighta blends statistical modeling with real-world data to drive incremental growth. Marketing Mix Modeling (MMM) empowers you to uncover the true incremental impact of your marketing efforts. Gain insights across both online and offline channels, allowing you to optimize your budgets with confidence.
Our Solutions
MMM for Modern Brands
Insighta's Marketing Mix Modeling surfaces portfolio-level trends and incremental impact across your full media mix, providing strategic clarity beyond channel-level reporting.
Data Capture That Fuels MMM
Insighta powers MMM from the ground up, starting with the most complete, automated data capture engine in the market.
Measure Incremental Impact
Isolate the true lift of each marketing channel, so you know what’s working and what’s just noise.
Optimize Spend with Confidence
See where your dollars drive the most return and reallocate budget to maximize performance.
Plan Smarter with Scenarios
Model what-if scenarios to forecast the impact of future spend decisions before you make them.