How The World's Largest Chef Apparel Brand Scaled Growth Through Smarter Programmatic Insights
The world's largest chef apparel brand partnered with Insighta to modernize their marketing measurement and validate programmatic as a scalable acquisition channel, uncovering incremental growth that last-click reporting failed to capture.
Introduction
A leading workwear and apparel provider in the food service and hospitality industry, serving both B2B and direct-to-consumer audiences, faced growth constraints due to an overreliance on traditional digital channels. To confidently evaluate new marketing investments, the brand partnered with Insighta to quantify true incremental performance and determine whether programmatic could unlock new customer growth at scale.
The Challenge
The brand was over-invested in traditional digital channels and struggling to unlock incremental customer growth. They wanted to test new acquisition channels like programmatic, but display initiatives are often undervalued by last-click measurement platforms such as Google Analytics. As a result, the channel’s true impact was underreported, making it difficult to justify additional investment to leadership.
The Solution
Insighta integrated direct, log-level data feeds from traditionally hard-to-measure channels, including programmatic platforms. This enabled full-funnel visibility into the customer journey and measurement of incremental impact beyond last click. Insighta uncovered meaningful programmatic value that would have otherwise been missed, revealing that last-click measurement underreported programmatic-attributed revenue by over 100%.
The Result
With clearer signals and trusted visibility into performance, the brand doubled down on programmatic and scaled monthly investment with confidence. The improved measurement and optimization led to significant business outcomes, including a 31% increase in new customer volume and a 17% improvement in customer acquisition costs (CAC).