Introduction

An iconic footwear brand known for bold, artful design, faced a common challenge: how to scale marketing efforts without sacrificing the quality of their customers. With a mix of digital channels and brick-and-mortar stores, it wasn’t clear which channels were driving real, long-term value versus just immediate sales.

The Challenge: Measuring True Growth

Many brands rely on short-term metrics like first purchase or ROAS. But they wanted to answer a bigger question:

Which channels bring in the customers who keep coming back, grow in value over time, and drive sustainable revenue?

Their niche customer base made it difficult to confidently expand prospecting without the risk of acquiring low-value customers.

The Objective

The footwear brand partnered with Insighta to uncover:

• Which channels generate the highest long-term value?

• Where to focus marketing spend for sustainable growth

• How to connect online and offline data for a complete view of customer behavior

By linking multi-channel data, the team aimed to move beyond short-term wins to insights that drive real revenue impact.

The Approach: Predictive LTV Analytics

Using Insighta’s Predictive LTV Model, we were able to forecast each customer’s future value. This approach allowed the brand to measure full customer lifetime value, not just the first sale.

Programmatic initially drove a lower first-purchase value compared to all other paid channels.

However, after 1 year, these same customers averaged a 3.7X increase in value, outperforming the traditional media channels.

This demonstrated that channels with lower upfront returns often deliver higher long-term value, challenging traditional short-term attribution metrics.

Impact & Next Steps

These insights immediately opened doors for smarter decisions:

• Budget allocation: Shift spend toward channels with higher predicted LTV

• Creative strategy: Tailor messaging for channels likely to drive repeat purchases

• Prospecting: Expand into profitable audiences with confidence

With Insighta, your team can pinpoint marketing opportunities that enhance efficiency and power sustainable growth.